An Integrated AHP-TOPSIS for Evaluating Online Marketing Strategies for the Hospitality Industry
نویسندگان
چکیده
Online marketing has been the most efficient and useful platform for reaching target markets building customer relations. Despite its widespread use, hospitality industry is at forefront of identifying suitable online strategies. This emphasis crucial to strategic resource allocation decisions, which may impact long-term performance businesses. The need address both perspectives customers businesses, along with multiple strategies under presence criteria, requires a rigorous analytical comprehensive approach evaluating efficacy these industry. Thus, this work offers an integrated based on analytic hierarchy process (AHP) technique order preference by similarity ideal solution (TOPSIS) as decision-making problem domain. AHP assigns corresponding priority weights criteria associated either customers' or businesses' perspectives, while TOPSIS ranks importance Results show that credibility strategy highest customers, businesses highly regard loyalty. With AHP-TOPSIS approach, findings reveal prefer search engines Illustrating results via tradeoff map two engines, websites, blogs are deemed viable relevant These offer dependable guidelines in positioning their efforts.
منابع مشابه
Application of an integrated multi-criteria decision making AHP-TOPSIS methodology for ETL software selection.
Actually, a set of ETL software (Extract, Transform and Load) is available to constitute a major investment market. Each ETL uses its own techniques for extracting, transforming and loading data into data warehouse, which makes the task of evaluating ETL software very difficult. However, choosing the right software of ETL is critical to the success or failure of any Business Intelligence projec...
متن کاملOptimal Partner Combination for Joint Distribution Alliance using Integrated Fuzzy EW-AHP and TOPSIS for Online Shopping
Abstract: With the globalization of online shopping, deterioration of the ecological environment and the increasing pressure of urban transportation, a novel logistics service mode—joint distribution (JD)—was developed. Selecting the optimal partner combination is important to ensure the joint distribution alliance (JDA) is sustainable and stable, taking into consideration conflicting criteria....
متن کاملDesigning, Evaluating and Prioritizing Sepah Bank's Marketing Strategies in the Banking Industry
Increasing competition is one of the characteristics for the market environment in the last few decades. As competition intensifies, decision making and policy making become more complicated for survival or victory in the market, and managers are noticing that short-term plans and incoherent efforts is not enough to solve complex organizational issues. Nowadays, the organizational space, workin...
متن کاملFacebook Platform as the Social Business and Marketing Model for Cosmetic Surgery: An Online Study
متن کامل
An integrated AHP-VIKOR methodology for plant location selection
Plant location selection invariably has a significant impact on the performance of many companies or manufacturing systems. In this paper, a novel methodology is structured to solve this problem. The two decision making methods, namely AHP and VIKOR, are integrated in order to make the best use of information available, either implicitly or explicitly. In addition, the Delphi method is utilized...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: International Journal of Asian Business and Information Management
سال: 2022
ISSN: ['1947-9638', '1947-9646']
DOI: https://doi.org/10.4018/ijabim.20210701.oa11